You’re not the problem. What you’re selling is.

Turn your experience into an offer nobody else can make.

You’re not the problem. What you’re selling is.

Turn your experience into an offer nobody else can make.

You did the brave thing and went out on your own.

Got the certification.
Rewrote your headline.
Networked yourself to death.

But it’s not working and that’s frustrating.

Niching is a process that shows where you belong.

Get the clients you want.

Attract new clients with your unique solution

Differentiate yourself within your industry

Simplify the way you talk about what you do

Let the right clients come to you

The Niching Process in Four Steps

1. Find out how your unique perspectives can help others
2. Design an original and valuable customer experience
3. Evaluate the competition to decide how you’re different
4. Choose clients that get the biggest benefit from you

You work through it in the app, at your own pace.

We Know Niching Is Hard To Do

With our process, you’ll find right where you belong

Hundreds of Clients Helped

Coaches, consultants, advisors and agencies who figured out what only they can do.

Backed by Years of Research

A positioning methodology designed for advisory businesses…now as a guided process.

This made a pivotal shift in the future of my business.  I highly recommend for any advisor.

Karim Ghandour, Legacy Line

This let me explore and validate a new business idea…sharpening my offer, while expanding my ICP.

Matt Banker, Banker Creative

Helped me define my original idea and move closer to my ideal clients.

Alan Bennett, CEPA, Trust Built Solutions

NOT what I’d heard niching is all about. This was original and insanely helpful.

Chris Shull, Heyday Media

This gave me level of confidence that’s attracting all the right people.

Penny Schlyer, CEPA, Authentic Impact

Be Known For Doing It Your Way

Position your business to be unique

Your abilities and perspectives make you unique. So why not use those to shape your business into something unique. Once you do, you’ll know exactly how you’re different and why. This is what you need to attract the ideal customers you want to serve.

Besides, your ideal clients aren’t interested in the status quo anyway. They want a unique solution that fits them perfectly. So be their kind of different and give them what they need.

Your abilities and perspectives already make you unique. So why not use those to shape your business into something unique. Once you do, you’ll know exactly how you’re different and why. This is what you need to attract the ideal customers you want to serve.

Besides, your ideal clients aren’t interested in the status quo anyway. They want a unique solution that fits them perfectly. So be their kind of different and give them what they need.

Niching is a four step process
Take step one for free

Hi, I’m Todd

I know how hard it is to differentiate yourself.  So I did something about it.

I poured 25 years of product and positioning experience into creating a process to help you stand out.

Now you can have a business doing what you were made to do.

This has helped hundreds and it will help you, too.