This page requires JavaScript to display.
GN
Unpacking...
GROW A NICHE

Find your niche as a coach or consultant.

Discover what you offer that others can’t, and who needs it most.

You have unique and valuable skills, but you’re still not getting hired. Let’s change that.

I’m not a marketer.

But that’s okay, because marketing isn’t your problem.

When you can’t find clients, you hear a lot of this: redesign your website. Write better copy. Post more.

But marketing starts with two questions. What do you offer that’s unique? And who needs it most? If you don’t have the answers, better marketing won’t help.

So we start by helping you answer those questions.

Get those right, and your marketing becomes obvious.

Here’s how we find your niche.

We turn your experience into expertise clients want to hire. Then we show you who those clients are. When we’re done, your clients will look at what you offer and think, “This was built for me.”

You’ll walk away with a service clients can’t refuse.

  1. 01

    Start with your experience

    You have experience and perspectives that set you apart from everyone else, even people serving the same industry.

  2. 02

    Create a unique approach no one else is offering

    There are many ways to do what you do. But you’re naturally built to do it one particular way.

  3. 03

    Find the clients who are a perfect fit

    You’re not built to serve everyone. But you’re perfect for a certain group of clients who need your approach.

  4. 04

    Grow a niche business as a specialist

    Once you know what you can do that others can’t, and who needs you the most, you’ll attract the clients you’ve always wanted.

Two ways to do it.

I believe in meeting people where they’re at.

On your own

$995

Online, at your pace. Sit with a question as long as you need. There are four steps in the process, step one is free.

Start for Free

With me

$4,800

One-on-one. I take you through the whole thing myself, at whatever pace suits you.

Talk with Todd

Whichever way you go, you’ll get 30 days access to a marketing tool for one-liners, LinkedIn posts, website copy, and presentations. Keep using this for $195/mo.

Two people who found their niche and are getting hired.

Alan · Exit Planning Advisor

Alan used to chase every business owner who might need him.

Read Alan’s story →

“What Todd does is help you understand there’s technique behind this…there’s a strategy.”

Alan Bennett, CEPA
Nick · Financial Planner

Nick had tried to position himself before, twice.

Read Nick’s story →

“Todd just had questions I didn’t think of, answers I hadn’t quite come to yet, and was able to help me put pieces together.”

Nick Garofalo

AI is competing with coaches.

But you won’t have to worry about that.

You have something AI doesn’t: experience. You’ve solved problems and built solutions you understand better than anyone. Your judgment, and your ability to make the right call, are still in demand.

What you need now is to be known as the specialist who can lead a client to a specific result.

Once you are, you’ll stop chasing clients. The right people will recognize you’re the one they need. The wrong ones move on, and you’ll be happy to let them.

You’ll stand out and get hired.

Hi, I’m Todd.

I know how hard it is to stand out, so I did something about it. I poured 25 years of product and positioning experience into a process that helps you stand out.

Now you can have a business doing what you were made to do.

Meet Me

Questions I get asked.

If yours isn’t here, ask me.

I’ve already done a positioning exercise. How is this different?

Most positioning work finds better words to describe you. “I work in manufacturing” becomes “I work with CIOs in manufacturing.” That’s a change to the words. We dive deep into your abilities and build a unique approach that sets you apart. Your ideal clients will instantly see you’re the one they want to hire.

How long does it take?

Each of our four steps takes a couple hours. We recommend you do this across four sittings. It takes time to discover what only you can do. But it’s worth it!

Won’t niching down cost me clients?

Niching means trading a big pool of clients who won’t hire you for a smaller pool that will. Plus, your engagements will run longer, go deeper, and be easier to scope and deliver. That’s what happened for Alan. He stopped losing months on people who were never going to hire him.

Why not just ask ChatGPT to find my niche?

You can. It’ll write you a niche statement in thirty seconds. The trouble is it writes the same kind of statement for everyone who asks, so anyone can copy it. What can’t be copied is a unique approach built from your own experience. That’s what we’ll do together.

What if I do the work and nothing changes?

That’s happened, and every time it’s been because the work didn’t get done. The program asks something of you. Bring your experience to it and it works.

You already have the skills people need. You just have to turn those into something people can buy.

Talk with Todd